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News at Tradition Julen

What's new at Tradition Julen? Here you can find out, what moves us, what is happening right now and what you can look forward to.

Whether it's exciting news from our hotels and restaurants, special events, new offers or stories from our family and agriculture – stay up to date at all times.

Discover the latest stories and stay up to Tradition Julen!

What's new at Tradition Julen?

A new chapter at the Alpenhof

From 13 September to 4 December 2026, the Alpenhof will be reimagined, redesigned and created anew.

E-mountain bike in front of snow-covered mountain peaks and forest.

E-Bikes

Free E-Bikes at Tradition Julen for our direct bookers in spring, summer and autumn!

Bikers, take note! Zermatt is also a paradise for all those who want to explore the Valais…

Platter with steak, potatoes and red wine glasses on a set table.

Dine Around – half-board with choice

Half-board à la Tradition Julen: decide every day whether you would like to dine at Hotel Julen or Hotel Alpenhof. Or enjoy a traditional fondue or raclette menu in Restaurant Julen.

Several sheep graze on an alpine meadow in front of a dramatically lit mountain.

Best price guarantee

Tradition Julen promises the best price for direct bookings: Anyone who reserves via www.julen.ch receives the cheapest offer or an adjustment to a lower price. There is also a small welcome gift.

Because we care!

Tradition Julen Hotels links tourism businesses with an integrated biogas plant

Experience Zermatt sustainably!

Zermatt shows sustainability as a lived practice: Tradition Julen Zermatt is Swisstainable – Leading certified and relies on conscious enjoyment, regional cycles and tourism that protects nature and the future.

Close-up of feet in black pool sandals with turquoise lettering.

Re-Use-Me Slippers

Less waste with small steps: disposable pool slippers leave behind a lot of non-recyclable plastic waste every year. With your own slippers or the “Re-use-me” models available to hire and buy on site, sustainability becomes very practical.

A clear stream flows through a green mountain landscape with rocks and slopes.

Zermatt mountain water

Zermatt mountain water straight from the mountains to the table: filtered in local catering establishments since 2020, served in reusable glass bottles – regional, sustainable and available in three varieties.

Expansive mountain landscape with glaciers, rugged rocks and blue sky.

Environmental certification

Tradition Julen Zermatt anchors environmental protection not only in projects, but in everyday life: ISO 14001:2015, lived responsibility and a corporate culture in which sustainability comes from the people.

An older man in black chef's clothing smiles in a kitchen.

Reducing Food Waste

Together with the start-up company Kytro, we are using state-of-the-art technology with artificial intelligence to determine where and when how many food leftovers are generated...

Two men stand in front of a red plant beside a wooden building in a mountain landscape.

Biogas plant

CO₂-neutral electricity is generated in Zermatt from organic waste, manure and slurry: the Julen family has created a functioning cycle with their biogas plant – and carried a turbulent flagship project into the future.