Privacy policy

for the companies:
Hotel Julen Zermatt AG, Riedstrasse 2, 3920 Zermatt
and
Tradition Julen Zermatt AG

FOREWORD

The above-mentioned companies are sister companies with a shareholding structure restricted to family members and/or close relatives. The companies mutually undertake to provide services that are or may be related to the accommodation, catering contract or any other purchase contract concluded by the guest for one of the services offered. Both companies take the protection of their customers' personal data very seriously and therefore undertake equally to comply with the requirements of the Swiss Federal Act on Data Protection (DSG) and the European General Data Protection Regulation (GDPR). Both companies understand themselves congruently as the responsible party, and a request for information, blocking, deletion and the like is automatically carried out equally by both parties, even if only one party is contacted in this regard.

LEGAL NOTICE

Click here for the Legal notice. 

GENERAL INFORMATION

Below we explain what personal data the companies collect, at what point, how, where and for what purpose it is stored and processed, and what rights and options are associated with it.

What are personal data?

Personal data are all data by which a guest could be personally identified.

How are such data collected?

On the one hand, such data may be communicated personally by guests as part of a hotel or table reservation, by telephone, fax, e-mail, letter or in person on site. They may also be transmitted by a third party (an intermediary) to the contractual partner. Data are also transmitted to us when gift vouchers are ordered and promotional items or other goods & services are purchased. In doing so, we limit ourselves exclusively to the data necessary for fulfilling the contract or the pre-contractual measures.
On the other hand, data may reach us automatically via our website, the WiFi access or our social media channels; these are usually technical data collected by the IT systems (e.g. operating system, time and origin of the page view or internet browser, etc.).

For what purpose are the data collected and processed?

Primarily this is about fulfilling contracts, for example in connection with the guest accommodation contract or a reservation. If the contract is concluded, legal obligations may arise from this, such as the statutory reporting obligation. It is also entirely possible that there is a legitimate interest on our part, which requires personal data to be known and/or processed, for example to improve our direct service (e.g. preferred mattress firmness). Finally, the aim is to improve our communication by analysing user behaviour and ensuring that the website is provided without errors. In principle, however, we always obtain explicit consent for this.

What rights do customers retain with regard to their data?

Our customers have the right at any time and free of charge to receive information about the origin, recipient and purpose of the data stored by the companies. In addition, there is the right at any time and free of charge to have the data deleted or blocked, as well as to have the data transferred to a third party in a machine-readable format on the basis of the customer's consent. All this is done by simply contacting us with an informal message, for example by e-mail to one of the responsible offices mentioned above. Naturally, any consent may be withdrawn by the customer at any time and completely without justification, free of charge. For this too, an informal e-mail to the address mentioned in the legal notice is sufficient.

Objection to advertising e-mails

The use of the information from the legal notice listed above for sending unsolicited advertising and information material is hereby expressly rejected and the companies expressly reserve the right to take legal action in the event of a breach of this point.

OFFLINE

(within our company)

To fulfil our service, we sometimes have to collect and process personal data. Within our companies, this may happen in the following contexts:

1. Room reservation

For contractual fulfilment
From the person making the reservation: first name, surname, date of birth, country of origin, salutation & language, e-mail address, telephone number (mobile), credit card details, length of stay, reservation channel, reservation date, correspondence, means of arrival, time of arrival, pets
From accompanying persons: first name, surname, date of birth

Due to legal obligation
From the person making the reservation: first name, surname, date of birth, country of origin, salutation & language, e-mail address, telephone number
From accompanying persons: first name, surname, date of birth

With the customer's consent
Contact information of accompanying persons, social media contacts, intolerances & allergies, bank information, preferences regarding food and drink, preferences regarding the bed, special wishes regarding the design of the stay and the services on site, private anniversaries (wedding anniversary, family celebrations, etc.)

With the customer's explicit consent
Newsletter and direct offers (advertising e-mails / promotional mail)

Systems used

• Protel Hotelsoftware – on a central server at the company location as PMS system and accounts receivable accounting
• Dailypoint – a cloud-based marketing database, newsletter and communications software Toedt, Dr. Selk & Coll. GmbH
• Straiv Code2Order – a cloud-based database for registration forms and guest requests

In the context of fulfilling our service contract, we generally assume the following standard communication, in which personal data are processed: Offer | Confirmation | Pre-Stay Mail 1 (for information about arrival and additional design of the experiences on site) | Pre-Stay Mail 2 (for information about the weather and pickup service as well as table reservations).

2. Table reservation

For contractual fulfilment
Name, number of persons, time, telephone number, e-mail

With the customer's consent
Birthday, additional contact information, credit card details, intolerances & allergies, preferences regarding food & drink

With the customer's explicit consent
Newsletter and direct offers (advertising e-mails / promotional mail)

Systems used

Gastronovi GmbH – a cloud-based cash register system Gastronovi GmbH, Buschhöhe 6, 28357 Bremen
Aleno AG - a cloud-based table reservation system Aleno AG, Technoparkstrasse 1, CH-8005 Zurich
Protel Hotelsoftware – on a central server at the company location as PMS system and accounts receivable accounting
Dailypoint – a cloud-based marketing database, newsletter and communications software Toedt, Dr. Selk & Coll. GmbH

ONLINE

(on our website and our social media accounts)

1. Information collection

We collect information when you register on our website, log into your account, make a booking, take part in a competition and/or log out. The information collected includes your name, your e-mail address, your telephone number and/or your credit card. In addition, we automatically receive and store information from your computer and browser, including your IP address, software and hardware, and the page you requested.

2. Use of information

All information we collect from you may be used for:

• Personalising your experience and meeting your individual needs
• Providing personalised advertising content
• Improving our website
• Improving our customer service and your support needs
• Contacting you by e-mail
• Administering a competition, promotion or survey

3. Data protection in online retail

We are the sole owners of the information collected on this website. Your personal data will not be sold, exchanged, transferred or given to another company without your consent, unless it is necessary to fulfil a request and/or transaction, e.g. to send an order or to order a stay card with customer benefits.

4. Disclosure to third parties

We do not sell, trade or transfer your personal data to third parties. This does not apply to reliable third parties who assist us in operating our website or conducting our business, provided they agree to keep the information confidential.
We believe it is necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations where the physical safety of a person may be endangered, violations of our terms of use or where required by law, in accordance with the legal obligations of municipal, cantonal or national authorities. Non-private information may, however, be provided to other parties for marketing, advertising or other purposes.

4.1. Data protection and participant identification

5. Information protection

We implement a variety of security measures to protect your personal data. We use state-of-the-art encryption technology to protect confidential information transmitted online. We also protect your data offline. Only employees who need to perform certain tasks (e.g. invoicing or customer service) have access to personal data. The computers and servers used to store personal data are kept in a secure environment.

Do we use cookies?
Yes. Our cookies improve access to our website and identify regular visitors. In addition, our cookies improve the user experience by tracking and targeting their interests. However, this use of cookies is in no way linked to personally identifiable information on our website.

6. Unsubscribe

We use the e-mail address provided by you to send you information and updates regarding your order, occasional company news, information about related products, etc. If you unsubscribe and no longer wish to receive e-mails, you will find an unsubscribe link at the end of each e-mail.

7. Consent

By using our website, you agree to our privacy policy.

8. Responsibility

Responsibility lies with the offices and persons stated in the legal notice.

9. Online data sources

List of various ONLINE data sources and systems we use:

Website
Ennit Interactive AG - Projensdorfer Str. 324 - 24106 Kiel
T +49 (0)431 – 7097-10 - F +49 (0)431 – 7097-555
info@ennit.de - www.ennit.de

CMS used
SilverStripe - 1 St Katharine's Way - London E1W 1UN, United Kingdom
T +44 20 3637 5420
solutions@silverstripe.com - www.silverstripe.com

Hotel booking platforms / systems
Simple Booking - Via Lucca,52 - 50142 – Firenze - Italy
T +39(0)55 705718
info@simplebooking.travel

CRS reservation system
Tourisoft Sàrl – Route de champ – Colin 18 – CH-1260 Nyon
T+41 22 360 0370
info@hotel-spider.com

CONTACT FORM

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent.
The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6(1)(a) GDPR). You may withdraw this consent at any time. All that is required is an informal message by e-mail to us. The lawfulness of the data processing carried out up to the point of withdrawal remains unaffected by the withdrawal.
The data you enter in the contact form will remain with us until you request its deletion, withdraw your consent to storage or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

DATA PROCESSING
Zermatt Tourismus and Bonfire AG

Your booking data will also be processed as follows:

• Your booking data (e.g. salutation, first name, surname, date of birth, nationality, language, e-mail address, mobile phone number, postal address, number of persons, arrival date, departure date, nights and any exemption from tourist tax) will be forwarded to Bonfire AG and Zermatt Tourismus (either by us or via our electronic booking system).

• Your booking data will be recorded in a central database by Bonfire AG and/or Zermatt Tourismus. If accommodation providers participate in Zermatt Tourismus e-mail marketing, the guest data are also stored with the third-party provider «Salesforce» and used within the business relationship between the accommodation provider and the guest. 

• Your booking data will be processed exclusively in Switzerland and the EU.

• On this basis, Zermatt Tourismus carries out the accounting of the tourist tax owed and the corresponding collection from the service partners.

• Zermatt Tourismus also reports to the Federal Statistical Office. 

• Bonfire AG and Zermatt Tourismus grant the police access to the database with booking data so that the police can retrieve the relevant booking data, for example in the case of missing persons.

• Zermatt Tourismus uses the booking data to collect statistics (in particular regarding occupancy, length of stay, number of arrivals, etc.).

The legal basis for this data processing lies in the fulfilment of a legal obligation within the meaning of Art. 6(1)(c) GDPR (accounting and collection of tourist tax / reporting to the Federal Statistical Office) or in the protection of a legitimate interest within the meaning of Art. 6(1)(f) GDPR (granting access to the police / collection of statistics). 

Your booking data will only be used for direct marketing purposes (e.g. newsletter mailings) if you have given us your consent to do so.

Further information on the processing of your data by Zermatt Tourismus or Bonfire AG can be found in the privacy policy of Zermatt Tourismus: https://www.zermatt.swiss/Media/Datenschutzerklaerung-Zermatt-Tourismus.

GOOGLE ANALYTICS

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website offering and its advertising.

BROWSER PLUGIN

You can prevent cookies from being stored by adjusting your browser software accordingly. However, we would point out that in this case you may not be able to use all the functions of our website in full. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

OBJECTION TO DATA COLLECTION

You can prevent the collection of your data by Google Analytics by clicking on the following link https://tools.google.com/dlpage/gaoptout?hl=de . An opt-out cookie will be set which prevents your data from being collected on future visits to this website: disable Google Analytics. More information on how Google handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

GOOGLE ANALYTICS

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website offering and its advertising.

BROWSER PLUGIN

You can prevent cookies from being stored by adjusting your browser software accordingly. However, we would point out that in this case you may not be able to use all the functions of our website in full. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

OBJECTION TO DATA COLLECTION

You can prevent the collection of your data by Google Analytics by clicking on the following link https://tools.google.com/dlpage/gaoptout?hl=de . An opt-out cookie will be set which prevents your data from being collected on future visits to this website: disable Google Analytics. More information on how Google handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

GOOGLE ANALYTICS REMARKETING

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been adapted to you on one end device (e.g. mobile phone) on the basis of your previous usage and browsing behaviour can also be displayed on another of your end devices (e.g. tablet or PC). If you have given the appropriate consent, Google links your web and app browsing history with your Google account for this purpose. In this way, the same personalised advertising messages can be displayed on each device on which you sign in with your Google account. To support this function, Google Analytics collects google-authenticated IDs of users, which are temporarily linked to our Google Analytics data in order to define and create audiences for cross-device advertising. You can permanently object to cross-device remarketing/targeting by disabling personalised advertising in your Google account. To do so, follow this link: https://www.google.com/settings/ads/onweb/.

The consolidation of the collected data in your Google account is based exclusively on your consent, which you can give or withdraw from Google (Art. 6(1)(a) GDPR). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of the data is based on Art. 6(1)(f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes. Further information and the data protection provisions can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.

GOOGLE ADWORDS AND GOOGLE CONVERSION TRACKING

This website uses Google AdWords. AdWords is an online advertising programme of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use what is known as conversion tracking. When you click on an advert placed by Google, a cookie for conversion tracking is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advert and was redirected to this page. Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advert and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by deactivating the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. The storage of “conversion cookies” is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website offering and its advertising. More information about Google AdWords and Google Conversion Tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, as well as activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

FACEBOOK PIXEL

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
This allows the behaviour of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook advert. This enables the effectiveness of Facebook adverts to be evaluated for statistical and market research purposes and future advertising measures to be optimised. The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This enables Facebook to place adverts on Facebook pages and outside Facebook. We as the site operator cannot influence this use of the data. Facebook's privacy policy provides further information on how to protect your privacy: https://www.facebook.com/about/privacy/. You can also deactivate the remarketing function “Custom Audiences” in the adverts settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

NEWSLETTER

If you would like to receive the newsletter offered on the website, we require your e-mail address and information that allows us to verify that you are the owner of the e-mail address provided and agree to receive the newsletter. No further data are collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. The data entered into the newsletter registration form is processed exclusively on the basis of your consent (Art. 6(1)(a) GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe. Data stored by us for other purposes (e.g. e-mail addresses for the members' area) remain unaffected.

YOUTUBE

Our website uses plugins from the YouTube site operated by Google. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our pages equipped with a YouTube plugin, a connection is established to YouTube's servers. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behaviour with your personal profile. You can prevent this by logging out of your YouTube account. The use of YouTube is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. Further information on the handling of user data can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

VIMEO

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo plugin, a connection is established to Vimeo's servers. The Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA. If you are logged into your Vimeo account, you enable Vimeo to directly associate your browsing behaviour with your personal profile. You can prevent this by logging out of your Vimeo account. Further information on the handling of user data can be found in Vimeo's privacy policy at: https://vimeo.com/privacy.

GOOGLE WEB FONTS

This site uses so-called Web Fonts provided by Google for the consistent display of fonts. When you call up a page, your browser loads the required Web Fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If your browser does not support Web Fonts, a standard font will be used by your computer. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

GOOGLE MAPS

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence over this data transfer. The use of Google Maps is in the interest of an attractive presentation of our online offers and of making the places specified by us on the website easy to find. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. More information on how Google handles user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.

FACEBOOK-PLUGINS (LIKE-BUTTON)

Our pages integrate plugins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA.
You can recognise the Facebook plugins by the Facebook logo or the "Like button" ("Gefällt mir") on our page. An overview of the Facebook plugins can be found here: http://developers.facebook.com/docs/plugins/
When you visit our pages, a direct connection between your browser and the Facebook server is established via the plugin. As a result, Facebook receives the information that you have visited our site with your IP address. If you click the Facebook "Like button" while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or of its use by Facebook. Further information can be found in Facebook's privacy policy at: http://de-de.facebook.com/policy.php.
If you do not wish Facebook to be able to associate the visit to our pages with your Facebook user account, please log out of your Facebook user account.

Tripadvisor plugins

Our site integrates plugins from the TripAdvisor website (TripAdvisor Inc., 141 Needham Street, Newton, MA 02464, USA). You can recognise the plugins by the corresponding logos on our site. When you visit our pages, a direct connection between your browser and the server of the respective plugin provider is established via the plugin. As a result, these companies receive the information that you have visited our site with your IP address. We would like to point out that, as the provider of the pages, we do not receive any knowledge of the content of the data transmitted or of its use. Further information can be found in the privacy policy of TripAdvisor at: https://tripadvisor.mediaroom.com/DE-privacy-policy.
Contact: Attn: Privacy Officer/Legal Department. E-mail: privacy@tripadvisor.com

External links

Our website may contain links to external websites. If you access other websites via the links provided on our website, the operators of those websites may collect information from you, which is used by those operators in accordance with their privacy policies. These may differ from our privacy policy. We recommend that you review the privacy policies stated on those other websites to obtain information about their procedures for the collection, use and disclosure of personal data.

E-GUMA

We use the E-GUMA voucher system. E-GUMA is a product of Idea Creation GmbH, Walchestrasse 15, 8006 Zürich, Switzerland.
The voucher shop is multilingual and linked to our homepage. Our customers can purchase the desired voucher and print it at home (print@home). Further information can be found in the privacy policy of E-GUMA:
https://www.e-guma.ch/datenschutz
Contact: Idea Creation GmbH: Tel. +41 44 500 54 00 or e-mail: info@e-guma.ch