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Privacy policy

for the companies:
Hotel Alpenhof Zermatt AG, Matterstrasse 43, 3920 Zermatt
and 
Tradition Julen Zermatt AG

FOREWORD

The above-mentioned companies are sister companies with a shareholding limited to family members and/or close relatives. The companies mutually undertake to provide services which are connected with, and/or may be connected with, the accommodation contract, hospitality contract or any other purchase contract entered into by the guest for one of the services offered. Both companies take the protection of their customers' personal data very seriously and therefore equally undertake to comply with the requirements of the Swiss Federal Act on Data Protection (DSG) as well as the European General Data Protection Regulation (DSGVO). Both companies regard themselves as the responsible body in the same way, and a request for information, blocking, deletion and the like will be carried out automatically by both bodies equally, even if only one body is contacted in this regard.

IMPRINT

Go here to the Imprint.

GENERAL INFORMATION

The following explains what personal data the companies collect, at what point, how, where and for what purpose it is stored and processed, and what rights and options are associated with it.

What is personal data?

Personal data is any data by which a guest could be personally identified.

How is such data collected?

On the one hand, such data may be provided personally by guests as part of a hotel or table reservation, either by telephone, fax, e-mail, letter or in person on site. It may also be transmitted to the contractual partner by a third party (an intermediary). Data is also transmitted to us when ordering vouchers and purchasing promotional items or other goods & services. We restrict ourselves exclusively to the data that is necessary for the fulfilment of the contract or pre-contractual measures.
On the other hand, data may be transmitted to us automatically via our website, the WiFi access or our social media channels; this is usually technical data collected by the IT systems (e.g.: operating system, time and origin of the page view or Internet browser, etc.).

For what purpose is the data collected and processed?

Primarily, it is about the fulfilment of contracts, for example in connection with the guest accommodation contract or a reservation. If the contract is concluded, legal obligations may arise from this, such as the legal obligation to register. It is also entirely possible that we have a legitimate interest, which requires that personal data be known and/or processed, for example to improve our direct service (e.g.: preferred mattress firmness). Finally, it is about improving our communication by analysing user behaviour and ensuring that the website is provided without errors. As a rule, however, we obtain explicit consent for this in each case.

What rights do customers retain regarding their data?

Our customers have the right at any time and free of charge to information about the origin, recipients and purpose of the data stored by the companies. In addition, there is at any time the free right to have the data deleted or blocked, as well as to have the data transferred to a third party in a machine-readable format on the basis of the customer's consent. All of this is done simply by contacting us with an informal message, for example by e-mail to one of the responsible bodies mentioned above. Of course, any consent can be revoked by the customer at any time and completely without giving reasons, free of charge. An informal e-mail to the address mentioned in the imprint is sufficient for this too.

Objection to advertising e-mails

The use of the information from the imprint listed above for the sending of unsolicited advertising and information material is hereby expressly rejected and the companies expressly reserve the right to take legal action in the event of a breach of this point.

OFFLINE

Within our company

In order to fulfil our service, we must in some cases collect and process personal data. Within our companies, this may occur in the following contexts:

1. Room reservation

For contractual fulfilment
From the person making the reservation: first name, surname, date of birth, country of origin, salutation & language, e-mail address, mobile phone number, credit card details, length of stay, reservation channel, reservation date, correspondence, means of travel, time of arrival, pets
From accompanying persons: first name, surname, date of birth

Due to legal obligation
From the person making the reservation: first name, surname, date of birth, country of origin, salutation & language, e-mail address, telephone number
From accompanying persons: first name, surname, date of birth

With the customer's consent
Contact information of accompanying persons, social media contacts, intolerances & allergies, bank details, food and drink preferences, preferences regarding the bed, special wishes regarding the design of the stay and the services on site, private anniversaries (wedding anniversary, family celebrations, etc.)

With the customer's express consent
Newsletter and direct offers (advertising emails / advertising post)

Systems used
Protel Hotelsoftware – on a central server at the company location as PMS system and debtor open item accounting
Dailypoint – a cloud-based marketing database, newsletter and communication software Toedt, Dr. Selk & Coll. GmbH
Straiv Code2Order – a cloud-based database for registration forms and guest requests

As part of the contractual fulfilment of our service, we generally assume the following standard communication in which personal data is processed: Offer | Confirmation | Pre-Stay Mail 1 (for information on arrival and additional planning of experiences on site) | Pre-Stay Mail 2 (for information on weather and collection service as well as table reservations).

2. Table reservation

For contractual fulfilment
Name, number of persons, time, telephone number, e-mail

With the customer's consent
Birthday, additional contact information, credit card details, intolerances & allergies, preferences regarding food & drink

With the customer's express consent
Newsletter and direct offers (advertising emails / advertising post)

Systems used
Gastronovi GmbH – a cloud-based cash register system Gastronovi GmbH, Buschhöhe 6, 28357 Bremen
Aleno AG - a cloud-based table reservation system Aleno AG, Technoparkstrasse 1, CH-8005 Zürich
Protel Hotelsoftware – on a central server at the company location as PMS system and debtor open item accounting
Dailypoint – a cloud-based marketing database, newsletter and communication software Toedt, Dr. Selk & Coll. GmbH

ONLINE

On our website and our social media accounts

1. Information gathering

We collect information when you register on our website, log into your account, make a booking, take part in a competition and/or log out. The information collected includes your name, your e-mail address, your telephone number and/or your credit card. In addition, we automatically receive and store information from your computer and browser, including your IP address, software and hardware, as well as the page you requested.

2. Use of information

All information that we collect from you may be used for the following:

  • Personalising your experience and meeting your individual needs
  • Providing personalised advertising content
  • Improving our website
  • Improving our customer service and your support needs
  • Contacting you by e-mail
  • Administering a competition, promotion or survey

3. Data protection in online commerce

We are the sole owners of the information collected on this website. Your personal data will not be sold, exchanged, transferred or passed on to another company without your consent, unless it is necessary to fulfil a request and/or transaction, e.g. to send an order or order a guest card with customer benefits.

4. Disclosure to third parties

We do not sell, trade or transfer your personal data to third parties. This does not apply to reliable third parties who support us in managing our website or in conducting our business, provided that they undertake to keep the information confidential.
We believe it is necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations in which a person's physical safety could be at risk, breaches of our terms of use or where required by law, in accordance with the legal obligations of municipal, cantonal or national authorities. Non-private information may, however, be made available to other parties for marketing, advertising or other purposes.

5. Information protection

We implement a variety of security measures to protect your personal data. We use state-of-the-art encryption technology to protect confidential information transmitted online. We also protect your data offline. Only employees who need to perform certain tasks (e.g. invoicing or customer service) have access to personal data. The computers and servers used to store personal data are kept in a secure environment.

Do we use cookies?
Yes. Our cookies improve access to our website and identify regular visitors. In addition, our cookies improve the user experience by tracking and targeting their interests. However, this use of cookies is in no way linked to personally identifiable information on our website.

6. Unsubscribing

We use the e-mail address you provide to send you information and updates relating to your order, occasional company news, information about related products, etc. If you wish to unsubscribe and no longer receive e-mails, you will find an unsubscribe link at the end of each e-mail.

7. Consent

By using our website, you agree to our privacy policy.

8. Responsibility

Responsibility lies with the bodies and persons stated in the imprint.

9. ONLINE DATA SOURCES

List of various ONLINE data sources and systems that we use:

Website
Ennit Interactive AG – Projensdorfer Str. 324 – 24106 Kiel
T +49 (0)431 – 7097-10 - F +49 (0)431 – 7097-555 – info@ennit.de – www.ennit.de

CMS used 
SilverStripe – 1 St Katharine's Way – London E1W 1UN, United Kingdom 
T +44 20 3637 5420 – solutions@silverstripe.com – www.silverstripe.com

Hotel's own booking platforms / systems 
Simple Booking – Via Lucca,52 – 50142 – Firenze – Italy 
T +39(0)55 70571 – info@simplebooking.travel

CRS reservation system 
Tourisoft Sàrl – Route de champ – Colin 18 – CH-1260 Nyon
T+41 22 360 0370 – info@hotel-spider.com

CONTACT FORM

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The data entered into the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You may revoke this consent at any time. All that is required is an informal e-mail to us. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.
The data you enter in the contact form remains with us until you request deletion, revoke your consent to storage or the purpose for storing the data no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

DATA PROCESSING
Zermatt Tourismus and Bonfire AG

Your booking data is also processed as follows:

  • Your booking data (e.g. salutation, first name, surname, date of birth, nationality, language, e-mail address, mobile phone number, postal address, number of persons, date of arrival, date of departure, overnight stays and any exemption from tourist tax) will be forwarded to Bonfire AG and Zermatt Tourismus (either by us or via our electronic booking system).
  • Your booking data is recorded in a central database by Bonfire AG and/or Zermatt Tourismus. If accommodation providers participate in Zermatt Tourismus e-mail marketing, the guest data is also stored with the third-party provider «Salesforce» and used within the business relationship between the accommodation provider and the guest.
  • Your booking data will be processed exclusively in Switzerland and the EU. 
  • On this basis, Zermatt Tourismus invoices the tourist tax due and collects the corresponding payments from the service partners.
  • Zermatt Tourismus also reports to the Federal Statistical Office.
  • Bonfire AG and Zermatt Tourismus grant the police access to the booking data database so that the police can retrieve the relevant booking data, for example in the case of missing persons.
  • Zermatt Tourismus uses the booking data to collect statistics (in particular regarding occupancy, length of stay, number of arrivals, etc.).

The legal basis for this data processing lies in the fulfilment of a legal obligation within the meaning of Art. 6 para. 1 lit. c DSGVO (billing and collection of tourist tax / reporting to the Federal Statistical Office) or in the safeguarding of a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO (granting access to the police / collection of statistics). 

Your booking data will only be used for direct marketing purposes (e.g. newsletter distribution) if you have given us your consent to do so.

For more information on the processing of your data by Zermatt Tourismus or Bonfire AG, please refer to the privacy policy of Zermatt Tourismus: https://www.zermatt.swiss/Media/Datenschutzerklaerung-Zermatt-Tourismus.

GOOGLE ANALYTICS

This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there. The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website offering and its advertising.

BROWSER PLUGIN

You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of our websites to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

OBJECTING TO DATA COLLECTION

You can prevent your data from being collected by Google Analytics by clicking on the following link https://tools.google.com/dlpage/gaoptout?hl=de . An opt-out cookie will be set, which prevents the collection of your data on future visits to this website: Disable Google Analytics. More information on how Google handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

GOOGLE ANALYTICS REMARKETING

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This function enables the advertising audiences created with Google Analytics Remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been tailored to you on one device (e.g. mobile phone) depending on your previous usage and browsing behaviour can also be displayed on another of your devices (e.g. tablet or PC). If you have given the appropriate consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalised advertising messages can be displayed on every device on which you sign in with your Google account. To support this function, Google Analytics collects google-authenticated IDs of users that are temporarily linked with our Google Analytics data in order to define and create audiences for cross-device advertising. You can permanently object to cross-device remarketing/targeting by disabling personalised advertising in your Google account. To do this, follow this link: https://www.google.com/settings/ads/onweb/.

The summary of the data collected in your Google account is carried out exclusively on the basis of your consent, which you can give to or revoke from Google (Art. 6 para. 1 lit. a DSGVO). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes. Further information and the privacy policy can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.

GOOGLE ADWORDS AND GOOGLE CONVERSION TRACKING

This website uses Google AdWords. AdWords is an online advertising programme of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use what is known as conversion tracking. If you click on an advert placed by Google, a cookie for conversion tracking is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advert and was redirected to that page. Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are informed of the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by deactivating the Google conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website offering and its advertising. More information about Google AdWords and Google conversion tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, as well as activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

FACEBOOK PIXEL

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
This enables the behaviour of page visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook advert. This allows the effectiveness of Facebook adverts to be evaluated for statistical and market research purposes and future advertising measures to be optimised. The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with Facebook's data usage policy. This allows Facebook to display adverts on Facebook pages as well as outside Facebook. We as the website operator cannot influence this use of the data. In Facebook's privacy information you will find further information on the protection of your privacy: https://www.facebook.com/about/privacy/. You can also deactivate the remarketing function “Custom Audiences” in the advertising settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

NEWSLETTER

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. The data entered into the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You may revoke the consent given to store the data, the e-mail address and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data stored by us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the members' area) remains unaffected by this.

YOUTUBE

Our website uses plugins from the YouTube site operated by Google. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages equipped with a YouTube plugin, a connection to YouTube's servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. Further information on how user data is handled can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

VIMEO

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of our pages equipped with a Vimeo plugin, a connection to Vimeo's servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA. If you are logged into your Vimeo account, you enable Vimeo to assign your browsing behaviour directly to your personal profile. You can prevent this by logging out of your Vimeo account. Further information on how user data is handled can be found in Vimeo's privacy policy at: https://vimeo.com/privacy.

GOOGLE WEB FONTS

This site uses so-called web fonts provided by Google to ensure consistent font display. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to Google's servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support web fonts, a standard font will be used by your computer. Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

GOOGLE MAPS

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence over this data transfer. The use of Google Maps is in the interest of an appealing presentation of our online offerings and in making the places specified by us on the website easy to find. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. More information on how user data is handled can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.

FACEBOOK PLUG-INS (LIKE BUTTON)

Our pages integrate plug-ins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA.
You can recognise the Facebook plug-ins by the Facebook logo or the "Like button" ("Gefällt mir") on our page. An overview of the Facebook plug-ins can be found here: http://developers.facebook.com/docs/plugins/
When you visit our pages, the plug-in establishes a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our page with your IP address. If you click the Facebook "Like button" while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to assign your visit to our pages to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or how it is used by Facebook. Further information can be found in Facebook's privacy policy at: http://de-de.facebook.com/policy.php.
If you do not want Facebook to be able to assign your visit to our pages to your Facebook user account, please log out of your Facebook user account.

TRIPADVISOR PLUG-INS

Our site integrates plug-ins from the TripAdvisor website (TripAdvisor Inc., 141 Needham Street, Newton, MA 02464, USA). The plug-ins can be recognised by the relevant logos on our site. When you visit our pages, the plug-in establishes a direct connection between your browser and the server of the relevant plug-in provider. These companies thereby receive information that you have visited our site with your IP address. We would like to point out that, as the provider of the pages,  we do not receive any knowledge of the content of the transmitted data or how it is used. Further information can be found in TripAdvisor's privacy policy at: https://tripadvisor.mediaroom.com/DE-privacy-policy.
Contact: Attn: Privacy Officer/Legal Department. E-mail: privacy@tripadvisor.com

EXTERNAL LINKS

Our website may contain links to external websites. If you access other websites via the links provided on our website, the operators of those websites may collect information from you that is used by those operators in accordance with their privacy policies. These may differ from our privacy policy. We recommend that you review the privacy policies provided on those other websites to obtain information about their procedures for the collection, use and disclosure of personal data.

E-GUMA

We use the voucher system E-GUMA. E-GUMA is a product of Idea Creation GmbH, Walchestrasse 15, 8006 Zürich, Schweiz. The voucher shop is multilingual and linked to our homepage. Our customers can purchase the desired voucher and print it directly at home (print@home). Further information can be found in the privacy policy of E-GUMA:
https://www.e-guma.ch/datenschutz
Contact: Idea Creation GmbH: Tel. +41 44 500 54 00 or e-mail: info@e-guma.ch